Webs 4 Christ has been providing Church web hosting, Church web develope and Church Internet Marketing Campaigns to Churches for over 4 many years. During that measure we have discovered some sure fire techniques for not only acquiring your Church excellent placement in search engine results pages for everybody who are actually church shopping on the Internet, (SERPs), but in helping you reach the unchurched in your community. Those many people who are not searching for a Church at the moment, but who are looking for some other information about your community.

First the question some of you will ask is "Why do I want to do that?" Its simple really. Its a matter of building title recognition for your congregation and, if you have constructed your internet page in such a clear-cut way that you have exciting things to show a casual visitor, visiting your website can stir the first longings within someone who has either fallen away from the church or never been churched. (But that is a topic for another article *smile*)

Another reason is that by bringing in visitors for information related to your community, you are also laying the foundation for a backlink script that will help your church grab ranking with search engines. Why? Because if you provide useful data to the community, others will link to you for that.

So what may you do to help acquire exposure? Stop right here! I will tell you it is a lot of work, but well worth it if you have the instant and/or assistance from others in the church. Our latest advertising campaign is for a fairly small congregation of 165 average attendance in Palatine, Il, called St. Paul United Church of Christ. We designed their internet site and, in June, began to slowly make the site to attract casual visitors.

The first thing we did was capitalize on the upcoming 4th of July celebration in Palatine. The church was participating in the parade, providing parking for attendees of the 4 day festival, and also having a church picnic and fireworks watching fellowship gathering. We will list the things we did here step by step and then tell you what the results we are :

1. First we did a search on major keyword phrases that we assumed all the people looking for acquired skill on the Palatine 4th of July Family Fest. We took a look at the sites that ranked high for Palatine IL combined 4th of July Parade, Fireworks, Home Town Fest and parking.
2. Then we created separate pages on our internet page for each of those items. Being sure to optimize the pages for search engines.
3. On our home page, we have a prominently placed "Whats Happening" area. In this area, we placed links to those pages. At this time, Google et al we are only hitting the St. Paul website about once a week, so we had to move fast.
4. Within 2 weeks, St. Paul was ranked #1 in Google, Yahoo and MSN for search phrases "Palatine 4th of July", "Palatine July 4 Parade", "Palatine Home Town Fest", "Palatine July 4th Fireworks" and "Palatine Fireworks Parking"! Even the sites sponsored by the city itself did NOT outrank us!

The result? In June, the St. Paul web site had 724 visitors and 426 unique visitors. Only 1 person added that page to their favorites. Between July 1st and July 4th, the internet site had over 400 unique visitors, and 12 of them marked St. Paul as a "most approved ". Which means that they found the St. Paul internet site while looking for 4th of July activities, but actually took the instant to look at other areas of the website, viewed things they liked, and bookmarked us for future reference.

Another result? During July, one of the slowest years for church attendance, (particularly for visitors), St. Pauls average attendance increased, AND it had an average of 5-8 visitors in attendance every Sunday. St. Paul doesnt always formally collect understanding on how visitors found out about them, but in this case they understand at least 2 many people every Sunday found the Church through its web site. During July and August St. Paul had 3 couples come to the church to build plans for upcoming weddings - each of those couples had found St. Paul by ending up on its web page .

In conclusion, staying in touch with special events in your community and helping to promote them on your church internet site will not only add assessment of value to members of your congregation, but will also increase your churchs recognition in the community, its search engine standings, and maybe, just maybe, your church will have the opportunity to share God and His love to a newcomer.

If you are looking for assistance with helping to promote your Churchs internet site , please stop by Webs 4 Christ. We offer a variety of services and ALL of our services have affordable, reduced rates for Churches